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Tags = university-identification
The Effect of Auditory Stimulation on College Sports Team and University Identification of Media Spectators: Focusing on the Presence or Absence of Live Play-by-Play Announcements and Commentary
- Masaya Muneda
- Takahiro Kitamura
- Shinichi Kawamae
- Keisuke Matsuki
This study aimed to determine how college sports team identifications and university identifications of college sports media viewers differ depending on the presence or absence of live play-by-play announcements and commentary. The participants in the experiment were 115 students from University A. A screening survey was conducted to confirm that these were essential attributes, resulting in 58 and 57 participants in the groups with commentary and without commentary, respectively. We conducted an Internet survey with these two groups of experimental participants before and after watching videos of the games. The results showed that only the group with commentary demonstrated improvements in the "public evaluation" of the college sports team and university identification (College sports team: F (1, 113) = 5.28, p < .05; University: F (1, 113) = 5.28, p < .05).